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01 — Flagship service

Meta & Instagram Ads Management

Ads that earn their budget.

We plan, launch and continuously improve Meta and Instagram campaigns, adding TikTok or LinkedIn where your customers are. The goal is ad spend that turns into customers. For customers who search for you on Google, we have a separate service: Google Ads Management.

  1. 01

    Strategy before spend

    Audiences, offers and the customer journey are mapped before a single campaign goes live.

  2. 02

    Structured testing

    Hooks, formats and audiences are tested deliberately, so every round teaches something.

  3. 03

    Decisions on real signals

    Budgets move toward what produces qualified leads and sales, and we explain why.

Where it helps

Typical situations.

  1. 01

    A local clinic wants more appointment requests from Meta ads.

    What we do
    Social Launch: a Meta campaign built around one clear offer, with the booking or enquiry event checked before launch.
    What you get
    You see which ads and audiences bring in appointment requests.
  2. 02

    An online shop runs Meta ads but has no clear picture of what works.

    What we do
    Social Growth: a full-funnel Meta structure and a creative and audience test roadmap.
    What you get
    Budget moves to proven ads in planned steps instead of guesswork.
  3. 03

    A brand advertising on several platforms wants one coordinated plan.

    What we do
    Social Scale: channel and budget strategy across Meta and the other agreed social platforms.
    What you get
    One view of spend and results across channels.

Illustrative examples of common needs, not client cases.

Packages

Three levels of campaign management.

Social Launch and Social Growth focus on Meta, meaning Facebook and Instagram. TikTok and LinkedIn management belongs to Social Scale or a separately agreed scope. Google Ads is a separate service.

01 / 03

Social Launch

Start right on Meta

Best for
Businesses starting with paid social, or restarting a single Meta ad account on solid foundations.

  • Meta ad account, pixel and conversion check before launch
  • Meta campaign structure for your main objective
  • Audience and offer planning
  • Launch, monitoring and ongoing optimisation
  • Plain-language reports on spend, results and the next test
Request Social Launch

02 / 03

Social Growth

Test and grow on Meta

Best for
Businesses with running Meta campaigns that want structured testing and steady growth.

Everything in Social Launch, plus:

  • Full-funnel Meta structure: prospecting and retargeting
  • Creative and audience testing roadmap
  • Deeper analysis of results by audience, placement and creative
  • Regular optimisation calls with your team
Request Social Growth

03 / 03

Social Scale

Scale across platforms

Best for
Brands with larger or multi-platform accounts that need advanced testing and close collaboration.

Everything in Social Growth, plus:

  • Multi-platform management: Meta plus TikTok or LinkedIn as agreed
  • Channel strategy and budget allocation across platforms
  • Advanced testing frameworks and experiment planning
  • Measurement aligned with your analytics and CRM data
  • Close collaboration with your in-house or creative teams
  • Strategic reviews of channel mix and growth priorities
Request Social Scale

At a glance

How the packages differ
Social LaunchSocial GrowthSocial Scale
PlatformsMetaMetaMeta + agreed platforms
Account complexityFocusedMulti-campaignMulti-platform, advanced
StrategyLaunch planFull-funnel planChannel and budget strategy
TestingCore optimisationStructured test roadmapAdvanced experiment frameworks
AnalyticsClear reportingDeeper performance analysisAligned with analytics and CRM
CollaborationScheduled updatesRegular optimisation callsClose, ongoing collaboration

Every package is quoted as a tailored proposal once we understand your goals. Exact scope is confirmed in writing before work starts.

Scope

What’s in, what’s out.

Included

  • Campaign strategy, setup and management on agreed platforms
  • Audience, budget and bidding management
  • Ongoing optimisation and testing within the package scope
  • Reporting and recommendations

Not included

  • Guaranteed results such as ROAS, sales or lead volume
  • Creative production (design, video, photography) unless scoped
  • Advanced tracking such as Conversions API or server-side setups

Paid or scoped separately

  • Advertising spend, paid by you directly to the ad platforms
  • Creative production through Creative Strategy & Advertising
  • Advanced tracking through Analytics & Measurement

How we work

Step by step, in the open.

  1. 01

    Discover

    Your product, customers, margins and past campaigns.

  2. 02

    Plan

    Objectives, audiences, offers, budget split and measurement.

  3. 03

    Launch

    Campaigns built, checked and published carefully.

  4. 04

    Learn and improve

    Testing, reading results and moving budget to what works.

Free first step

Start with a free introductory call.

A no-obligation conversation about your goals, your current setup and whether we are the right fit. You leave with a clear next step.

In-depth audits, strategy work and detailed proposals are scoped separately.

Request a free intro call

FAQ

Questions worth asking.

Is the ad budget included in the management package?

No. Ad spend is paid by you directly to Meta, TikTok or LinkedIn. The package covers our strategy and management work.

Do you create the ads too?

Campaign management does not include creative production. We can scope creative separately through Creative Strategy & Advertising, or work with materials from you or your team.

Which platforms does each package cover?

Social Launch and Social Growth focus on Meta, meaning Facebook and Instagram. TikTok and LinkedIn are managed in Social Scale or a separately agreed scope. Google Ads campaigns belong to our separate Google Ads Management service, and the two can be planned together. We recommend platforms based on where your customers are, not on what is easiest to sell.

When will we see results?

Campaigns need time to gather data and learn. We share what we observe from the first weeks, but we never promise specific results or timelines.

What do you need from us to start?

Access to your Meta Business account and ad account, your offer and margins, any past campaign results, and someone who can approve ads quickly.

Let’s talk

Let’s look at your campaigns.

Tell us where you advertise today and what you want to achieve. We will suggest the package that fits.

What happens next: we reply by email and suggest a time for a short first call.

Direct emailhello@adsoodigital.com

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