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05 — Supporting service

Analytics & Measurement

Numbers you can trust.

Good decisions need reliable data. We audit, set up and look after the tracking behind your website and campaigns, so you know what is working and what is not.

  1. 01

    Defined once

    Conversions defined clearly and tracked the same way everywhere.

  2. 02

    Tested before trusted

    Every tag and event is tested before anyone relies on it.

  3. 03

    Honest about limits

    We explain what data can and cannot show.

Where it helps

Typical situations.

  1. 01

    Meta and Google Analytics report very different numbers of sales.

    What we do
    Analytics Audit: we compare what each tool counts, how, and why they differ.
    What you get
    A written list of what to fix first, in plain language.
  2. 02

    A new website goes live next month.

    What we do
    Analytics Setup: GA4, Tag Manager, Meta Pixel and key conversions configured and tested before launch.
    What you get
    Reliable data from day one, with a record of what is tracked.
  3. 03

    Tracking broke quietly after a website update and nobody noticed for weeks.

    What we do
    Analytics Care: regular health checks and fixes when the site or campaigns change.
    What you get
    Problems found early, before they distort decisions.

Illustrative examples of common needs, not client cases.

Packages

Audit, set up, look after.

Start where you are: check an existing setup, build it properly, or keep it healthy over time. Advanced work is quoted separately.

01 / 03

Analytics Audit

Know where you stand

Best for
Businesses unsure whether their current tracking is accurate.

  • Review of GA4, Tag Manager, Meta Pixel and conversions as applicable
  • Written audit report: what is tracked, what is missing, what is wrong
  • Prioritised list of fixes
  • A walkthrough call to go through the findings
Request Analytics Audit

02 / 03

Analytics Setup

Build it right

Best for
New websites, or setups that need to be rebuilt properly.

Builds on a review of what exists, plus:

  • GA4 and Google Tag Manager configuration
  • Meta Pixel, Google Ads conversion tracking and key conversion events as applicable
  • Test log: every event checked before handover
  • Handover document: what is tracked, where, and how to read it
Request Analytics Setup

03 / 03

Analytics Care

Keep it healthy

Best for
Businesses whose site and campaigns change and whose data must keep up.

After setup, ongoing:

  • Scheduled tracking health checks
  • Fixes when checks show missing or broken events
  • Updates when your site or campaigns change
  • A short periodic summary of tracking health
Request Analytics Care

At a glance

How the packages differ
Analytics AuditAnalytics SetupAnalytics Care
What you receiveWritten audit report and fix listWorking setup, test log and handover documentRegular health checks and fixes
FormatOne-offOne-off projectOngoing
Best starting pointExisting trackingNew or rebuilt trackingAfter a setup

Every package is quoted as a tailored proposal once we understand your goals. Exact scope is confirmed in writing before work starts.

Scope

What’s in, what’s out.

Included

  • GA4, Google Tag Manager and Meta Pixel work as applicable
  • Conversion tracking for agreed key actions
  • Testing and documentation of what was set up

Not included

  • 100% complete data: ad blockers, browser privacy features and consent choices always leave gaps
  • Legal advice on privacy or consent requirements

Paid or scoped separately

  • Advanced Conversions API and server-side tracking, by custom proposal
  • E-commerce event instrumentation, by custom proposal
  • Custom dashboards, by custom proposal

How we work

Step by step, in the open.

  1. 01

    Define

    Which actions matter for your business and how to measure them.

  2. 02

    Audit or build

    Check the existing setup, or configure it properly.

  3. 03

    Verify

    Every event tested before anyone relies on it.

  4. 04

    Maintain

    Tracking kept in step with your site and campaigns.

Free first step

Start with a free introductory call.

A no-obligation conversation about your goals, your current setup and whether we are the right fit. You leave with a clear next step.

In-depth audits, strategy work and detailed proposals are scoped separately.

Request a free intro call

FAQ

Questions worth asking.

Will our data be 100% accurate?

No setup captures everything. Ad blockers, browser privacy features and visitors’ consent choices mean some data is always missing. We set tracking up carefully and explain these limits.

Do you handle cookie consent?

We implement tracking in line with the consent approach you decide on. We don’t give legal advice, so consent requirements should be confirmed with your legal advisor.

Do you offer Conversions API or server-side tracking?

Advanced setups such as Conversions API, server-side tracking and e-commerce event instrumentation are scoped by custom proposal, because they depend on your platform and systems.

Can you build reporting dashboards?

Yes, custom dashboards can be scoped by proposal once the underlying tracking is reliable.

Let’s talk

Let’s check your tracking.

Tell us which tools you use today and what you want to measure. We will suggest where to start.

What happens next: we reply by email and suggest a time for a short first call.

Direct emailhello@adsoodigital.com

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