04 — Supporting service
On social platforms, creative does much of the targeting. We develop concepts, visuals and copy designed for the feed, and build them as variations you can test.
Each concept starts from something your customer cares about, shaped into hooks and formats for how people scroll.
Variations change one thing at a time, so each round shows which hook, format or message earned the response.
Where it helps
A product launch needs a set of ads in the right formats.
Ads stop performing after a few weeks because people have seen them too often.
A brand advertising on several platforms needs a consistent creative system.
Illustrative examples of common needs, not client cases.
Interactive Creative Testing Lab
Creative testing compares different messages, formats and approaches to learn what resonates with an audience.
Illustrative creative concepts. Not real campaign data or performance predictions.
Choose a creative concept
Your water’s warm by 11 am.
There’s a
better way.
Not anymore.
Nova keeps drinks cold from morning commute to evening workout.
See how it worksNova: a fictional insulated water bottle, invented for this demo
Creative brief · B
Hypothesis to test
Naming a problem people recognise in the first seconds may stop the scroll before they know what is being sold, then the product lands as the answer.
How a test is structured
One audience, split evenly. Every creative receives the same simulated flow. The animation shows how a test is set up, not which creative would win.
Read
Compare what happened with the hypothesis, using the signals agreed before launch.
Decide
Keep, change or stop each creative. Every test should end in a decision.
Next round
Turn what was learned into new hypotheses and the next set of creatives.
Examples only. The actual scope is agreed separately for each project.
Packages
Four things are kept apart: original creative assets, test variations, video editing from your footage, and production such as shoots, which is always costed separately. Volumes are agreed in your proposal.
01 / 03
A strong start
Best for
Brands that need a professional set of ads for a launch or a first campaign.
02 / 03
Steady testing
Best for
Brands running campaigns that need fresh creative and structured testing.
Everything in Creative Launch, plus:
03 / 03
Creative system
Best for
Brands that want a continuous creative engine across platforms.
Everything in Creative Growth, plus:
| Creative Launch | Creative Growth | Creative Premium | |
|---|---|---|---|
| Concepts | A focused concept | Several concepts to compare | Concepts across campaigns |
| Original ad visuals and copy | Key formats | Wider format set | Full range across platforms |
| Test variations | Ready-to-test set | Structured test variants | Test plan aligned with campaigns |
| Video editing (your footage) | Not included | Optional | Optional |
| Shoots and production | Costed separately | Costed separately | Costed separately |
Every package is quoted as a tailored proposal once we understand your goals. Exact scope is confirmed in writing before work starts.
Scope
How we work
Your offer, audience, brand and what has worked before.
Ideas and hypotheses, agreed before production.
Visuals, copy and variations for each format.
Results reviewed, the next round informed by data.
Free first step
A no-obligation conversation about your goals, your current setup and whether we are the right fit. You leave with a clear next step.
In-depth audits, strategy work and detailed proposals are scoped separately.
FAQ
No. Creative Strategy & Advertising covers the creative itself. Running and optimising the campaigns is a separate service, Paid Social & Performance Marketing.
Shoots are not included. We can edit short videos from footage you provide, and production can be scoped separately when needed.
Usage rights for the delivered creatives are set out in your proposal. Licensed elements such as stock images or music follow their own licence terms.
Let’s talk
Show us your product and your current ads. We will propose a creative approach and scope.
What happens next: we reply by email and suggest a time for a short first call.
Direct emailhello@adsoodigital.com