AdSooDigital Insights
Field notes on paid social, creative, search and measurement for businesses that want qualified customers, not just more traffic. Practical, sourced and honest about what is uncertain.
5 articles
Data & Measurement7 min read
What the browser sees, what your server knows, and how the two become one trustworthy conversion signal, without treating CAPI as a magic fix.
Paid Media6 min read
There is no correct number to copy. There is a correct way to arrive at yours: from the value of a customer back to a test you can actually learn from.
Search & Visibility5 min read
Being on the map is the start, not the finish. How to make a profile accurate, trustworthy and easy to act on, within Google's own rules.
Search & Visibility4 min read
Impressions, clicks, CTR and average position each tell a partial story. A plain-language way to read them together and decide what to do next.
Data & Measurement4 min read
Collecting more is not the same as knowing more. A practical, consent-aware way to turn the data you already have into clearer audience and creative decisions.