Skip to content

06 — Supporting service

Custom Applications & Automation

Tools that fit how you work.

Some needs are best met by connecting proven platforms. Others need software built for you. We help you tell the difference, then build the right solution.

  1. 01

    Right-sized solutions

    Proven platforms where they fit; custom code where a platform would force you into workarounds.

  2. 02

    Less manual work

    Automations that move enquiries, bookings and data between your tools without copy-and-paste.

Where it helps

Typical situations.

  1. 01

    A salon takes every booking by phone and direct message.

    What we do
    Platform Solutions: an established online booking system set up and connected to the website.
    What you get
    Customers book online and staff spend less time on the phone.
  2. 02

    Website enquiries arrive by email and are copied into a spreadsheet by hand.

    What we do
    Platform Solutions: an automation that sends form enquiries straight to your CRM or sheet.
    What you get
    Less manual work and fewer forgotten leads.
  3. 03

    A company wants a portal where clients see their project documents and status.

    What we do
    Custom Software: a scoped client portal, planned after discovery.
    What you get
    A tool that fits your process instead of a workaround.

Illustrative examples of common needs, not client cases.

Packages

Integrate or build.

Two different kinds of work with different costs and timelines. We recommend one only after discovery, and no specific implementation is promised before then.

01 / 02

Platform Solutions

Integrate proven tools

Best for
Businesses whose needs can be met by established platforms, connected and configured well.

  • Landing pages and website redesigns
  • E-commerce setup on established platforms
  • Integration of third-party booking systems
  • Automations between the tools you already use
Request Platform Solutions

02 / 02

Custom Software

Built for you

Best for
Needs that off-the-shelf platforms cannot meet without compromise.

  • Scoped CRM tools and client portals
  • Mini apps for specific tasks
  • Bespoke web applications
  • Complex SaaS solutions, planned in phases
Request Custom Software

At a glance

How the packages differ
Platform SolutionsCustom Software
ApproachConfigure and connect existing third-party platformsDesign and develop new software
Who owns the platformThe platform provider (you subscribe)You, as set out in the proposal
Typical timelineShorterLonger, delivered in phases
Ongoing costsPlatform subscriptionsHosting and maintenance

Every package is quoted as a tailored proposal once we understand your goals. Exact scope is confirmed in writing before work starts.

Scope

What’s in, what’s out.

Included

  • Discovery and requirements before any build
  • Solution design and a scoped proposal
  • Build, testing and handover of the agreed scope

Not included

  • Specific implementation promises before discovery
  • Features outside the agreed scope

Paid or scoped separately

  • Third-party platform and subscription fees
  • Hosting and maintenance of custom software
  • Changes and new features after handover

How we work

Step by step, in the open.

  1. 01

    Discover

    Your processes, tools, users and what slows you down.

  2. 02

    Recommend

    Platform or custom, with the reasons explained.

  3. 03

    Build

    Developed and tested in agreed stages.

  4. 04

    Hand over

    Launch, documentation and options for ongoing support.

Free first step

Start with a free introductory call.

A no-obligation conversation about your goals, your current setup and whether we are the right fit. You leave with a clear next step.

In-depth audits, strategy work and detailed proposals are scoped separately.

Request a free intro call

FAQ

Questions worth asking.

What is the difference between an integration and custom software?

An integration configures and connects existing platforms, such as a booking system or an online shop. Custom software is designed and built specifically for you. Integrations are usually faster; custom software fits needs platforms cannot.

Can you tell us the cost and timeline right away?

Not responsibly. We need a discovery conversation first, then we send a scoped proposal with timeline and investment.

Who pays for the platforms we use?

Subscriptions and fees for third-party platforms are paid by you and are not part of our fee. We flag these costs during discovery.

Can you automate our repetitive tasks?

Often, yes. Many repetitive steps between forms, email, spreadsheets and CRM tools can be automated. Discovery shows what is worth automating.

Let’s talk

Tell us what slows you down.

Describe the process or tool you have in mind. We will start with discovery and an honest recommendation.

What happens next: we reply by email and suggest a time for a short first call.

Direct emailhello@adsoodigital.com

Fields marked * are required. We use the information you provide to review and respond to your enquiry. Read our Enquiry Privacy Notice and Privacy Policy.