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02 — Flagship service

Google Ads Management

Be there when customers search.

We plan, build and continuously improve your Google Ads campaigns, so you appear with the right message when people search for what you offer. Google Search comes first; we add Performance Max and remarketing where they fit, and YouTube, Display and Shopping campaigns when your needs call for them.

Request a proposal Free intro call
  1. 01

    Starts with search intent

    Keywords are chosen by what people actually search for and how close they are to buying.

  2. 02

    Measure before you scale

    Conversions such as forms, calls, bookings or sales are tracked correctly before budgets grow.

  3. 03

    Your account, your data

    Campaigns run in your own Google Ads account, and you pay the ad budget directly to Google.

Where it helps

Typical situations.

  1. 01

    A service business does not appear when people search on Google for exactly what it offers.

    What we do
    Search Launch: a Search campaign built around services and locations, with form and call conversions checked first.
    What you get
    You see which searches bring enquiries and which only spend budget.
  2. 02

    A hotel wants more direct bookings and its own website at the top of searches for its name.

    What we do
    Search Growth: separate campaigns for brand and non-brand searches, remarketing and booking measurement.
    What you get
    You follow the searches that lead to direct bookings separately and manage budget accordingly.
  3. 03

    An online shop runs Search, Shopping and Performance Max together, and it is unclear what each one does.

    What we do
    Search Scale: clear roles across campaign types, work with the product feed and regular strategic reviews.
    What you get
    One plan shows the job and the share of every campaign type.

Illustrative examples of common needs, not client cases.

Packages

Three levels of Google Ads management.

Search Launch focuses on Google Search campaigns. Search Growth adds Performance Max and remarketing where they fit. YouTube, Display and Shopping campaigns belong to Search Scale or a separately agreed scope.

01 / 03

Search Launch

Start right on Google Search

Best for
Businesses starting with Google Ads, or rebuilding a single Search campaign on solid foundations.

  • Keyword and search intent research
  • Account and conversion tracking check before launch
  • Google Search campaign structure around your services or products
  • Ad copy and ad assets
  • Search term and negative keyword management
  • Plain-language reports on spend, results and the next step
Request Search Launch

02 / 03

Search Growth

Grow beyond the first campaign

Best for
Businesses with running Search campaigns that want to expand them in planned steps.

Everything in Search Launch, plus:

  • Separate Search campaigns for brand, non-brand and service groups
  • Performance Max and remarketing where they fit
  • Bidding strategy and budget allocation management
  • Recommendations on ad and landing page alignment
  • Regular optimisation calls with your team
Request Search Growth

03 / 03

Search Scale

Scale across campaign types

Best for
Brands and online shops with larger or multi-campaign-type accounts that need close collaboration.

Everything in Search Growth, plus:

  • YouTube, Display and Shopping campaigns as agreed
  • Product feed work for suitable online shops (Merchant Center)
  • Roles and budget strategy across campaign types
  • Measurement aligned with your analytics and CRM data
  • Advanced testing and experiment planning
  • Strategic reviews of channel mix and growth priorities
Request Search Scale

At a glance

How the packages differ
Search LaunchSearch GrowthSearch Scale
Campaign typesGoogle SearchSearch, plus Performance Max and remarketing where they fitSearch plus agreed YouTube, Display, Shopping
Account complexityFocusedMulti-campaignMultiple campaign types
StrategyLaunch planGrowth planChannel and budget strategy
AnalyticsClear reportingSearch term and performance analysisAligned with analytics and CRM
CollaborationScheduled updatesRegular optimisation callsClose, ongoing collaboration

Every package is quoted as a tailored proposal once we understand your goals. Exact scope is confirmed in writing before work starts.

Scope

What’s in, what’s out.

Included

  • Google Ads campaign strategy, setup and management
  • Keyword, search term and negative keyword management
  • Bidding strategy and budget management
  • Conversion tracking checks and ongoing optimisation within the package scope
  • Reporting and recommendations

Not included

  • Guaranteed clicks, leads, sales or rankings
  • Video and visual production unless scoped
  • Website or landing page development unless scoped
  • Advanced setups such as server-side tracking

Paid or scoped separately

  • Advertising spend, paid by you directly to Google and separate from our management fee
  • Landing pages through Web Design & Development
  • Video and visual production through Creative Strategy & Advertising
  • Advanced tracking through Analytics & Measurement

How we work

Step by step, in the open.

  1. 01

    Discover

    Your business, how your customers search, your margins and any past campaigns.

  2. 02

    Plan

    Keywords, campaign structure, budget and conversion tracking.

  3. 03

    Launch

    Campaigns and measurement checked, then published.

  4. 04

    Learn and improve

    Reading search terms, cutting waste and moving budget to what works.

Free first step

Start with a free introductory call.

A no-obligation conversation about your goals, your current setup and whether we are the right fit. You leave with a clear next step.

In-depth audits, strategy work and detailed proposals are scoped separately.

Request a free intro call

FAQ

Questions worth asking.

Who owns the Google Ads account?

You do. We manage campaigns in your own Google Ads account with the access you grant, and the account and all its history stay with you when we stop working together. If you do not have an account yet, we set one up with you.

Is the ad budget included in the management fee?

No. You pay the ad budget directly to Google. Our management fee is separate and covers only our strategy, setup and management work.

Google Ads or Meta ads?

They do different jobs. Google Search reaches people who are already looking for what they need; Meta and Instagram create demand among people who are not searching yet but may be interested. We recommend one, the other or a mix based on how your customers decide.

Which campaign types do you manage?

Our focus is Google Search campaigns. We add Performance Max and remarketing where they fit, and manage YouTube, Display and Shopping campaigns depending on your needs and the work agreed in scope. Shopping campaigns are for online shops with a product feed.

When will we see results?

Search campaigns usually produce click and search term data from the first days, but leads and sales take time to settle while campaigns learn. We share what we observe from the first weeks, but we never promise specific results or timelines.

What do you need from us to start?

Access to your Google Ads account if you have one, access to Google Analytics and Tag Manager, the areas you serve, your offer and margins, and someone who can approve ad copy.

Related reading

Let’s talk

Let’s look at your Google Ads.

Tell us how you appear on Google today and what you want to achieve. We will suggest the package that fits.

What happens next: we reply by email and suggest a time for a short first call.

Direct emailhello@adsoodigital.com

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